How Do We Find Our Tribe Without Selling Our Soul?

On Christmas Eve last year, I decided I’d had enough. Enough doom scrolling. Enough losing hours of my life watching strangers live out the adventures I craved for myself. Enough of that hollow feeling of watching others do exactly what I wanted to do. So, I said, fuck it, things need to change. And what better time than when our son was home for two weeks?

I went cold turkey on social media. Deleted all the apps. No endless scrolling. No sitting in the void, numb and disconnected, while my thumb worked overtime. Instead, I immersed myself in being—being present, living, doing. I stopped watching and started living.

Here’s the thing: I wasn’t trying to fill a hole. I’d spent the last two years diving deep into my soul’s work, shedding layers, and finally stepping into who I was becoming. It wasn’t easy, but it felt like I’d broken through. No more waiting. No more holding back. I'd just got into a unwanted cycle that I wasn't comfortable with continuing.

But now, as I try to ease back into social media for my business, I feel… stuck. Not the “I-don’t-know-what-to-post” kind of stuck, but a deeper kind of resistance. The kind that whispers, is this really the way?

We’re told over and over that to grow a spiritual-led business, we need to be seen. Post daily. Share endless stories. Build an audience. Network. Find your tribe. Do all the things to hit those magical multi-figure goals. But how do you do that without feeling like you’re selling your soul?

The truth is, social media is an incredible tool. I’ve met amazing people I never would’ve crossed paths with otherwise. It’s opened doors, expanded my world, and shown me that my people are out there. It’s also an endless void of bypassing, fake light, consumerism dressed up as “spirituality,” and love-and-light bullshit.

Sometimes, I feel my bullshit radar go off so hard, I think I’m losing the plot. Am I cynical? Or is this my gut screaming this isn’t it? Oh hello intuition!!

And then there’s the loneliness. Twenty years of solitary practice has taught me so much, but it’s also left me longing for my tribe. My coven. Because as much as I love walking my own path, I know women aren’t meant to do this alone. We’re built to gather, to share, to grow together. To sit in ritual, learn from one another, and rise as one. We are all just a little burnt form the past (literally and figuratively you could say)

So what is it? Is this resistance just an excuse to not be seen? To avoid the vulnerability of stepping out? Or am I craving something deeper?

I keep circling back to this: I want connection. Real connection. Not the highlight-reel version of life that social media feeds us. Not the surface-level engagement that leaves you feeling emptier than before. I want to find my people—the ones who see the world through a similar lens, who crave depth, authenticity, and ritual as much as I do.

I want to build something that calls them in. Something that says: You’re not alone. You don’t have to do this alone.

But how do we do that without getting sucked back into the noise? Without compromising who we are?

Maybe it’s about redefining how we show up. Maybe it’s about being intentional, choosing quality over quantity, and sharing from the heart—not for likes or algorithms, but to spark something real.

I don’t have all the answers. But what I do know is this: we’re not here to fit into molds. We’re here to break them. To show up as we are—messy, raw, and real—and trust that the people meant to find us will.

So here’s my promise to myself: no more doom scrolling. No more getting lost in what everyone else is doing. I’ll post when it feels right, and I’ll trust that it’s enough. Because I’m done with the noise. I’m here for the magic—the deep, soul-shaking, goosebumps-on-your-skin kind of magic.

And if you’re reading this, maybe you are too.

Reach out lets begin 💫